Deutsch Wins Shock Top, Expanding Its Portfolio With Parent Company A-B InBev

New York office will handle creative duties

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Shock Top selected a new agency today, naming Deutsch's New York office as its newest partner.

"I'm pleased to share that Shock Top has brought on Deutsch as our agency of record. We're excited to work together on some great creative in 2017," Jake Kirsch, vp, Shock Top, said in a statement.

Shock Top had been working with Anomaly in Toronto. The agency most recently worked on the brand's Super Bowl 50 spot, part of its "Live Life Unfiltered" campaign, starring comedian T.J.

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