Deutsch Wins Lead Creative Duties on Busch and Busch Light

AB InBev adds another agency to its roster

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Beverage giant AB InBev has expanded its advertising roster yet again by choosing Deutsch as the lead creative agency for the Busch family of brands including Busch and Busch Light. The news comes less than a week after the multinational company hired Droga5 to promote its Best Damn malt beverage brand without a review.

"Anheuser-Busch is the undisputed leader in the value beer segment, with Busch and Busch Light representing two of the Top 10 best-selling beers in the United States," Chelsea Phillips, senior director of value brands at AB InBev, said in a statement.

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