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Star NFL players are conjured up as figments of the imagination in DirecTV’s latest ads for its NFL Sunday Ticket service, which offers viewers up to 14 games every Sunday.
Three 30-second commercials from Deutsch/LA in Marina del Rey, Calif., break Aug. 4. In them, tiny football players visible only to the customers appear on their shoulders, giving pep talks and guiding them through the decision to install DirecTV. The 2-year-old tagline, “Feel the joy,” continues.
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