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NEW YORK Two months after reuniting with former client Snapple, Deutsch has taken back media planning and buying duties on The Sports Authority.
In addition, the Interpublic Group agency, via its partnership with sister shop MWW Group here, will handle public relations tasks related to new store openings next year. The Englewood, Colo.-based retailer, which last year spent nearly $50 million in major measured media, according to TNS Media Intelligence, operates more than 450 stores in 45 states.
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