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Two months after reuniting with former client Snapple, Deutsch has taken back media planning and buying duties on The Sports Authority.
In addition, the Interpublic Group agency, via its partnership with sister shop MWW Group, will handle public relations tasks related to new store openings next year. Based in Englewood, Colo., the retailer — which operates more than 450 stores in 45 states — last year spent nearly $50 million in major U.S. measured media, according to TNS.
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