Deutsch, Los Angeles, becomes Pizza Hut’s third lead creative agency in the past year, replacing mcgarrybowen Chicago which had inherited the Yum brand just last fall from The Martin Agency.
Deutsch already has lead creative responsibilities for Yum’s Taco Bell chain.
Pizza Hut’s annual media spending hovers around $245 million. Media planning and buying are handled by Optimedia.
The Martin Agency, which defended Pizza Hut in last year's review, had handled the account for four years. Before that, BBDO had been Pizza Hut’s creative lead for 22 years.
A Pizza Hut representative could not immediately be reached.