Despite Gains, WPP Stays Cautious

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WPP Group, the largest global agency holding company, today reported upbeat first-half and second-quarter numbers in-line with its peers, but tempered news of its gains with a notably cautious forecast and saw its shares drop 3 percent in London trading.

For the first half of 2010, WPP boosted its net income nearly 40 percent to about $232 million on a 3.5 percent revenue rise to $6.85 billion, compared to the same period a year ago.

On a like-for-like basis, factoring out the impact of acquisitions and currency fluctuations, revenue rose 2.5

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