Dentsu LA Gives Way to Attik LA

One sister shop supplants another

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Dentsu's decision to hand sister shop Attik the keys to its Los Angeles office illustrates the reality that no matter how big the Dentsu name is in Asia, it has little caché in the U.S.

The move also reflects the relative strength and success of Attik, a San Francisco-based shop whose marquee account is Toyota's Scion. Attik also has a handful of staffers in London.

Effective April 1, Dentsu LA will be re-branded Attik LA, with about a dozen staffers and accounts such as Bandai toys, Advanstar and the American Liquorish Co.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in