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NEW YORK To support marketing initiatives such as its Rockstar Menu, Denny’s is rolling out a digital out-of-home network across its restaurant locations through a five-year agreement with IndoorDirect.
Initially, the network will debut in 300 Denny’s diners in the nation’s top markets, though the chain plans to roll out the offering to all 1,500 restaurants.
Denny’s LCD screens carry IndoorDirect’s theBite Network, a 60-minute lifestyle program reporting on news, entertainment, music and sports. About one-third of the 60 minutes is devoted to advertising.
The two companies will also collaborate on content showcasing Denny’s Rockstar Menu, which includes dishes created by music industry talent.
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