Denny's "Human Slingshot"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Denny’s claims “nothing good happens after midnight,” except at its restaurants of course. The chain is trying to officially brand itself as the after-hours spot for teens with spots such as “Human Slingshot” from Publicis in Mid America in Dallas. The commercial opens on a pack of young men prepping a stunt, presumably inspired by post-midnight boredom (and most likely much beer). “This is so stupid,” cautions one member of the group, who despite his good sense can’t keep the smirk off his face in anticipation of the ridiculousness of the moment.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in