Dell Powers Up First Global SMB Effort

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Dell next week will introduce the first global campaign for its SMB unit. Dubbed “Take Your Own Path,” the push will feature stories of real customers in an effort to rebrand Dell as the complete solutions provider for small and medium businesses.

The IT provider unveiled the campaign today (Thursday) at a press event in New York City, where some of its customers were present to share their experiences. They include small businesses like SewWhat, Endeavor and TecAccess, and their founders are being featured in the new ads.

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