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Dell has confirmed that it is reviewing global creative duties on product-specific advertising that’s directed at consumers as well as small and medium-sized businesses and public institutions. Total revenue on the assignments exceeds $20 million, according to sources.
Select Resources International in Santa Monica, Calif., is managing the process, which Dell hopes to complete in the “winter time frame,” a client representative said.
The incumbents are WPP Group’s Wunderman in New York (ads for consumers, small and medium-sized businesses) and the San Francisco office of WPP’s Young & Rubicam (public institutions).
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