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NEW YORK Del Taco faced with the rapid growth of Chipotle and Qdoba Mexican Grill, will launch its new “Go bold or go home” ad campaign on Sept. 17.
The first ad, which features an elderly couple ordering a stripper pole for their home, is part of the brand’s “bold” overhaul. Packaging, company-wide rallies and TV, online, movie and print ads will carry the bold theme. The initial round of ads, via Doner, Southfield, Mich., promotes the 99-cent Classic Taco.
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