Del Taco Tries 'Bold' Approach

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Del Taco is looking to 99-cent tacos and stripper poles to get consumers’ attention.

The No. 3 taco chain, faced with the rapid growth Chipotle and Qdoba Mexican Grill, launched its new “Go Bold or Go Home” ad campaign on Sept. 17.

The first ad, which features an elderly couple ordering a stripper pole for their home, is part of brand’s “bold” overhaul. Packaging, companywide rallies and TV, online, movie and print ads will carry the bold theme.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in