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LOS ANGELES Del Taco has named Randy Lopez vice president of marketing, the company said.
Lopez, 40, was previously vice president of marketing for Buca, where he developed marketing programs and image building tactics for Buca di Beppo and Vinny T’s of Boston restaurants. While at Buca, he hired MDC Partners’ Crispin Porter + Bogusky in Venice, Calif., to handle advertising.
In his new position at Del Taco, Lopez reports to Kevin Moriarty, chairman and CEO of the Mexican quick-service restaurant chain.
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