Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Del Monte Foods is spending more than $20 million on a new online and print campaign in an effort to undress its fruit.
Suitably tagged as “Fruit Undressed,” the campaign is a bold move for the San Francisco-based purveyor of pet and food products, which typically spends less than $5 million advertising its refrigerated fruit business. In 2007, the maker of 9Lives and Meow Mix spent $16 million in measured media in the U.S. (excluding online), and $11 million through September of this year, per Nielsen Monitor-Plus.
Rodolfo
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in