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Draftfcb has expanded its relationship with Del Monte Foods, adding creative and media planning duties on 11 pet food brands, the Interpublic Group agency has confirmed.
Draftfcb identified the brands as Meow Mix, 9 Lives, Pounce, Gravy Train, Kibbles ‘n Bits, Meaty Bone, Canine Carry Outs, Jerky Treats, Pup-Peroni, Nature’s Recipe and Snausages. The brands’ collective major media spending in the U.S. totaled about $15 million last year and nearly $9 million in the first nine months of 2008 (not including online expenditures), according to Nielsen Monitor-Plus.
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