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NEW YORK Del Monte Foods has appointed William Pearce to the newly created position of svp and CMO.
Pearce previously served as CMO at Taco Bell, where he worked on a series of new products and menus. Pearce comes in at a time when Del Monte is centralizing marketing operations at its San Francisco headquarters, which includes the integration of pet and consumer marketing teams.
In his new role, Pearce will oversee all marketing operations, with a focus on pet and consumer marketing campaigns, as well as package design and promotions.
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