Defenestrating the 'Old Normal'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The phrase “new normal” is cropping up in discussions of how consumers will behave when the recession ends — the assumption being that the “old normal” is a goner. Is it? An ABC News poll finds consumers feeling that way when they look “beyond the next year or so.”

Respondents were asked whether significant aspects of economic life will revert to the way they were pre-recession, become better than they were then, or become worse. “Worse” won a plurality of the vote on nearly all the issues about which the poll asked, including the ability “to afford the things you want and need” (42 percent) and to “save or have enough money for a comfortable retirement” (50 percent).

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in