Decoding the Mobile Ad Space

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There’s a fierce debate going on in the digital media world. One side claims mobile ads are effective and the other that they just don’t work. Steve Jobs has said that “mobile ads suck,” despite acquiring Quattro Wireless, a mobile ads company, three months ago. However, in my experience, mobile ads work, and there’s empirical proof.

To be sure, mobile phones are not PCs. They have smaller screens, different operating systems, richer location information and different use cases.

Similarly,

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