Debenhams, "Mother's Day"

Mum’s the word in this enjoyably simple spot from JWT London for the British department-store chain Debenhams. In it, we see people from all walks of life, young and old, calling out for “Mum!” (or in American parlance, “Mom!”) in their hour of need—or rather, their hours of need, as they seem to be fairly frequent and insistent. The spot promotes Mother’s Day in the U.K., which is actually known as Mothering Sunday—and falls this coming Sunday, April 3, much earlier than the American version, which is in May.