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Super Bowl

Death Wish Coffee Co. Wins Intuit's Contest and Will Air This Ad on Super Bowl 50

The only small business advertising on the game

The upstate New York business sails the seas of caffeine.

Well, we predicted it. Death Wish Coffee Co. has won Intuit QuickBooks' annual "Small Business, Big Game" contest and will get to air a commercial on Super Bowl 50—the only small business advertising nationally on the Feb. 7 telecast.

Intuit's agency, RPA, created the spot, which you can see below. It presents an eye-catching scene of fierce Vikings on stormy seas as a metaphor for the strong coffee's powerful punch.

Prettybird's Isaiah Seret directed it; Oscar winner Claudio Miranda (Life of Pi) was the cinematographer. Irish actor Diarmaid Murtagh plays the lead role. MPC New York handled visual effects.



"It's incredibly gratifying to create a Super Bowl spot for a small business—the unsung heroes of the communities where we live and work every day," RPA chief creative officer Joe Baratelli said in a statement. "And Death Wish Coffee has an incredible brand personality and a great team driving the company. We were able to create a spectacle of Vikings sailing to battle to show off the fiercely caffeinated coffee and ultimately help QuickBooks with its mission of fueling small business success."

The spot will air during the third quarter. 

• For more Super Bowl 50 news, check out Adweek's Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.

CREDITS
Client: Intuit 
Brand: QuickBooks 
Title: "Storms A-Brewin'" :30  

Agency: RPA
EVP, Chief Creative Officer: Joe Baratelli
SVP, Group Creative Director: Adam Lowrey
SVP, Group Creative Director: Nathan Crow
Copywriter: Eric Aldama
Art Director: Lauren Geschke
  
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Carolyn Casey
Assistant Producer: Namrata Abhyankar
Associate Director, Business Affairs: Jennifer Ross
  
EVP, Management Account Director: Tom Kirk
VP, Account Director: Hope Bubnar
Account Supervisor: Robin Boden
Senior Account Executive: AJ Puzzo

Production Company: Prettybird
Director: Isaiah Seret
Co-Founder/Executive Producer: Kerstin Emhoff
Vice President/Executive Producer: Ali Brown
Head of Production: Tracy Hauser
Director of Photography: Claudio Miranda
Producer: Julie Sawyer
  
Service Production Company: Unit + Sofa
Executive Producer: Fady Salame
Executive Producer: Martin Sobotka
Line Producer: Tereza Kalova
  
Edit: Exile
Editor: Matt Murphy
Executive Producer: Carol Lynn Weaver
Producer: Brittany Carson
Assistant Editor: Tara Wall
Assistant Editor: Dustin Zimmerman
Assistant Editor: Ryan Seegers
    
VFX/Finishing: MPC NY  Managing Director Justin Brukman
Executive Producer: Camila De Biaggi
Managing Director: Justin Brukman
Head of CG: Victoria Osborn
VFX Producer: Bindy St. Leger
    
Music: Extreme Music   
Composer: Thomas Bergersen
Composer: Nick Phoenix
Title: Protectors of the Earth
Publisher: Two Steps from Hell
    
Telecine: MPC LA
Color Executive Producer: Meghan Lang
Colorist: Mark Gethin
    
Sound Design: Machine Head
Executive Producer: Patty Chow Dewey
Creative Director/Sound Designer: Stephen Dewey
Additional Sound Design: Kip Smedley
  
Mix: Lime
Executive Producer: Susie Boyajan
Engineer: Loren Silber
Assistant: Mark Nieto
  
Music Supervisor: Jon Oda

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