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Just five months after landing the estimated $10 million Fit TV account, WongDoody is poised to expand its assignment as the client prepares to join with another cable network.
Earlier this month, Fox Television, Fit TV’s parent company, announced an agreement to merge the New York-based lifestyle and fitness cable network with America’s Health Network.
The new venture, which has yet to be named, is expected to reach more than 18 million U.S. homes (Fit TV currently reaches about 10 million) through cable and satellite distribution, and millions more throughout the world via the Internet, according to Fox projections.
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