De Beers Rings in Holiday Cheer

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On Nov. 16, De Beers’ 2009 holiday push will begin airing nationwide with the spotlight on the new Everlon Diamond Knot Collection, according to JWT, the agency that handles De Beers’ marketing in the United States.

A 30-second spot shows a couple ice-skating, set to a version of Sonny and Cher’s “I’ve Got You Babe” by German duo Night Bird. The woman glides easily around the frozen pond, but the man stumbles and falls on the ice.

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