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Donovan Data Systems has signed new long-term contracts with three media agencies, DDS announced Monday (Sept. 22). The agencies, Media Planning Group, RJ Palmer and RPA signed with DDS following a comprehensive review. The contracts include DDS’ full systems and services, including iDesk, the ad server-neutral application for managing digital advertising campaigns.
The renewals are good news for DDS, which has found its competitive position challenged by upstart MediaBank, which last year acquired Datatech Software Corp.
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