DDB Unveils Push for Effies

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LOS ANGELES DDB Seattle’s first campaign for the Effie Awards centers on the idea of what happens when advertising is “forced,” said John Livengood, evp, ecd.

“We’ve done some ‘call for entry’ advertising, but this year we’re doing things in a different way,” said Livengood at the Omnicom agency.

The effort pokes fun at trendy solutions that clients force onto agencies because of “predetermined answers or tactics,” he said. For example, “the boring live Webcam, the thoughtlessly forwarded e-mail, the promotional T-shirt that no one will wear, the obligatory blog no one cares about.”

The www.effie.org/different

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