DALLAS - DDB Needham Worldwide/London and Tracy-Locke/DDB Needham here are behind the steering wheel for Budget Rent A Car's estimated $5-million account in Europe, the Middle East and Africa. Other finalists for the business, previously with local agencies in individual foreign countries, were the London offices of BBDO and Young & Rubicam. Budget spokesperson Lynn Hughes said the client hasn't decided how the international billings will be split between DDB offices in London and Dallas, although it appears London will get the lion's share.
T-L/DDB handles Lisle, Ill.-based Budget's estimated $20-million domestic account.
Copyright Adweek L.P. (1993)