DDB is seeking a new business development chief amid the exit of Brandon Snow, which leaves open a critical position at the Omnicom Group agency.
Snow, who assumed the role of U.S. director of business development in August 2008, is returning to his former employer, the National Basketball Association.
Generating new business is essential at DDB right now, given some significant account erosion last year.
On Snow's watch, DDB and sibling Tribal DDB became key players on Intel’s roster of creative agencies, and DDB expanded its relationship with Mars. The shop also won H&R Block’s U.S. business and Reebok's global creative account.
Subsequently, however, Reebok left for mcgarrybowen and H&R Block shifted to Fallon. Longtime accounts such as Budweiser, Bud Light and Philips also have left. And while DDB kept a spot on ExxonMobil’s creative roster after a long review, the agency failed to expand its relationship, as nonroster player BBDO became the lead horse.
So, the business development position will be one of DDB North American president Mark O’Brien’s most important hires since he assumed leadership of North America in late 2010.
O’Brien is managing the agency’s search for a new head of business development. In the meantime, O’Brien will assume the responsibilities of the job. The agency is expected to fill the post by April.
As for Snow, the last time he was at the NBA, he managed the league’s existing brand partnerships. This time, he’ll seek to forge new ones. As vp of global business development, he’ll report to Mark Tatum, evp of global marketing partnerships. He starts Feb. 28.