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NEW YORK ConAgra Foods has launched a new campaign for PAM, which takes a humorous approach to promote the cooking spray as a key ingredient for making perfectly cooked food.
One spot, airing this month, shows a mother baking cupcakes for a group of youngsters at a birthday party. At one point, all of the treats are stuck to the pan. In another spot, a newlywed cooking brunch for her in-laws neglects to use the cooking spray and her salmon fillet instead goes flying out the window when she tries to force it out of the skillet.
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