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DDB New York Grows Its Executive Creative Team With 2 Hires and a Promotion

Following account wins and arrival of a new CEO

Hannah Fishman (l.), Cam Hoelter and Cheryl Horsfall will report to CCO Icaro Doria. Image courtesy of DDB New York

DDB New York continues to expand its offering to clients with the appointment of three new executives in its creative department.

Hannah Fishman has been promoted from group creative director to executive director, and the agency's Manhattan office also hired Cam Hoelter and Cheryl Horsfall to fill the same roles. All three will report to DDB New York chief creative officer Icaro Doria.

Doria said, "These are exciting times at DDB New York as we continue to build a strong creative team with diverse backgrounds and capabilities."

Veteran graphic designer Fishman arrived at DDB in 2015 after spending seven years in the digital wing of Edelman, the world's largest independent communications firm. While there, she served as vp and creative director, and worked on such accounts as Samsung, Dove and the American Heart Association. Since joining the Omnicom network, Fishman has been global creative director on the Johnson & Johnson beauty brands business, leading client Clean & Clear's #SelfAcceptanceSpeech campaign for the MTV Video Music Awards.

Fishman will continue to lead Johnson & Johnson in her new role while also overseeing DDB's global and national creative efforts for clients Electrolux and Frigidaire.

Australian-born Cam Hoelter comes to the DDB New York team after spending five years at DDB's Sydney office, where he was promoted from creative director to deputy executive creative director. A recipient of national and international awards from such organizations as The One Show, The Clios, D&AD and Spikes, Hoelter previously worked in the creative departments of Clemenger BBDO and The Campaign Palace, where he helped to build brands including NAB, Panasonic, Mercedes-Benz and Westpac.

DDB New York tapped Horsfall, a 10-year veteran of Digitas' health division, to run its Merck account. While at Digitas, she led Pfizer's women's health business and helped the client develop an unbranded social platform on which postmenopausal women could share their experiences and offer one another support. Though much of her recent experience has been in the healthcare field, Horsfall has worked on a wide variety of accounts including IBM and The New York Times during her agency career.

These hires and promotions come at a time of renewed energy for an agency whose North American operations have been described as "sleepy."

In late 2015, the agency snagged former top Coke marketer Wendy Clark, whose new job running the North American network promised to "shake up" the shop. After her arrival, the DDB New York office quickly scored a big new business win by beating out Leo Burnett and San Francisco's Eleven for the Time Warner Cable account (which had been with Ogilvy for more than a decade).

Reliable sources also told the Adweek Blog Network's AgencySpy this week that DDB's Chicago office has won lead creative duties for Chrysler's Jeep brand after producing one of its two Super Bowl ads for 2016, though both agency and client declined to discuss the status of that account when the story went live.

"Hannah has done a brilliant job driving the creative agenda of Clean & Clear in the US and globally," said Doria. "Cheryl is a game changer with a passion for emerging tech and healthcare, and Cam's outstanding creative leadership is evidenced by his time spent at DDB Sydney where he oversaw creative for some of Australia's biggest and most iconic brands."

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