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NEW YORK DDB here has named human resources manager Minerva Garcia to the new position of chief diversity officer. Garcia is tasked with recruiting, retaining and promoting minority staffers. In her new role, she reports to president Peter Hempel.
“In keeping with the DDB spirit that the best ideas can come from anywhere, we must go everywhere to get those best ideas,” Hempel said in a statement. “With Minerva’s energy and smarts focused in this area, we will be able to increase our diverse talent pool, sharpen our consumer insights and better our creative product.”
Omnicom
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