DDB in Los Angeles has named David Measer director of strategic planning. Measer comes to DDB from Secret Weapon Marketing, where he was director of account planning for Jack in the Box, SoCal Honda Dealers and Clearwire, among others. "David is a good guy, a great leader and an important addition to our ranks," said Nick Bishop, president and CEO of DDB Los Angeles. "Of course his pedigree is impressive, but what is even more remarkable is his ability to unearth novel insights for our clients. He does it with logic, common sense, passion and sensibility." Added Measer: "When I met Nick and the rest of the team, I was beyond impressed with how they marry business acumen with the craftsmanship of communications. It's clear why they've been so successful."