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Bob Levenson, a leading Doyle Dane Bernbach star during the industry’s creative revolution in the 1960s, died Wednesday at his Manhattan home. Known for writing legendary ads for marketers like Volkswagen, El Al and Sara Lee, he was 83 and died of chronic obstructive pulmonary disease.
Levenson started as a copywriter at DDB in 1959 and was affiliated with the agency for more than 25 years, eventually becoming its creative director in 1970. His work for VW played off the Beetle's small size, with tag lines like “It makes your house look bigger.”
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