A veteran car guy is getting back into the game.
David Murphy, who used to run Saatchi & Saatchi’s lead office on Toyota, has become president of Team Detroit, WPP Group’s main hub for its global Ford business. He starts Aug. 1.
Most recently, Murphy worked as a consultant. Before that, he co-founded Barrie D’Rozario Murphy in Minneapolis with Bob Barrie and Stuart D’Rozario, two former Fallon creative directors. The agency opened in 2007 and Murphy left about a year ago.
At Saatchi, Murphy was president of the agency’s office in Torrance, Calif. He joined the shop in 2005 and exited in 2007. Before Saatchi, Murphy led the Irvine, Calif. office of Young & Rubicam, which at the time worked on Land Rover and Lincoln Mercury.
Team Detroit is an amalgam of a half-dozen units of WPP that work on Ford, the holding company’s largest global account by revenue. About 1,400 staffers operate out of a Ford building in Dearborn, Mich.
In his new job, Murphy succeeds co-presidents Paul Venn and Mike Bentley. Venn and Bentley, however, also have global responsibilities at the shop and remain in those roles, reporting to Mark LaNeve, the global chief operating officer on WPP's Ford business. Venn is in charge of marketing integration and Bentley leads strategy and analytics.
Murphy also reports to LaNeve.