David Beckham's Tattoos Come to Life in This Haunting Child Abuse PSA for Unicef

A call to end violence

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Many people around the world elect to get tattoos, some with sentimental value, others for marking happy memories, but a new PSA from Unicef U.K. aims to show that some children are marked throughout their lives with scars they don't ask for.

Longtime Unicef ambassador David Beckham stars in the dark new #ENDviolence campaign, which debuted today. In the spot we see a tattooed Beckham, but the tattoos on his body aren't the ones fans are used to seeing. 

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