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Data Points: Tech Set

Hispanics in the U.S. use many devices to go online, but they're more likely to own high-tech gadgets than non-Hispanics
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Advertisers need to keep many factors in mind when marketing to Hispanics, and technology is a key one of them. Hispanics are early adopters of the latest devices, including Internet-enabled TVs, e-readers and iPads.

 

They're also slightly more likely than the overall population to own a mobile phone. The Internet is a prime source of entertainment, and social media are a big part of that, with Hispanics spending more hours a day on social networks than other ethnic groups or races. 


Infographic: Carlos Monteiro

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