Data Points: Online, There Are No Crowds | Adweek
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Data Points: Online, There Are No Crowds

The old saw that guys hate to shop is being upended
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This might come as a surprise to any woman who’s tried to drag a man through the mall, but online, men are shopping more and at rates higher than before, according to an iProspect study of men with a household income of $100,000 plus. The vast majority (84 percent) are buying for themselves (just 1 percent admitted someone else does their shopping for them online). Ease with digital technology plays a part; iProspect found that while they still make most of their purchases on their desktops, guys are doing more product research on mobile devices. A separate study by eMarketer found that in store, men are more likely than women to look up products on their mobile phones.  


 

Infographic: Carlos Monteiro