Data Points: Making the Brand | Adweek
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Data Points: Making the Brand

The challenges, expectations, and opportunities facing marketers—and clients—in an evolving branding world
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Client and agency brand thinkers are scrambling to identify an evolving set of best practices.

The Branding Forward Project, a collaboration between Mechanica and Fast Company, revealed highly polarized opinions about the current branding landscape—including over the question of whether this is a time of revolutionary change for marketers.

Click below for the full Data Points report: