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This Data-Obsessed Shop Creates Buzz for Super Bowl Ads Online

Levelwing works for BMW, Firestone and Wells Fargo

Photo: Richard Ellis


Specs
Who Co-founders Steve Parker Jr. (l.), CEO, and Jeff Adelson-Yan, president
What Digital marketing agency
Where New York office

Western Kentucky University frat brothers Steve Parker Jr. and Jeff Adelson-Yan reunited in New York and started Levelwing 12 years ago, creating a digital firm focused on social media, email, display and analytic measurement campaigns. Analytics typically underlies everything Levelwing does for companies including BMW, Novartis, Firestone, Red Lobster and Wells Fargo. “Data is a communications language that is universal,” explained Adelson-Yan. Increasingly, Levelwing is becoming known for its Super Bowl work. The two self-described nerds, who never had a shot at making their high school football teams, have supported big-brand clients in the last seven games, leveraging offline and online channels to secure millions of views for clients’ SB ads on YouTube.

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