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Chilli once advised “don’t go chasing waterfalls” as part of the Grammy award-winning group TLC. Today she is singing the praises of Coca-Cola’s Dasani and Dasani Essence water brands.
This month, the star will stress the fact that the “simple moments are most refreshing” in radio, print, digital and in-store ads. The campaign targets African American moms “in an effort to increase household penetration and frequency,” said Yolanda White, assistant vice president of African American marketing.
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