Darden Restaurants Picks Starcom for Media

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Darden Restaurants has awarded media chores to Publicis Groupe’s Starcom after a review, per sources.

According to Nielsen, the company spends about $300 million for the brands in the review, which include Red Lobster, Olive Garden and LongHorn Steakhouse.

The incumbents on the business included Zenith Optimedia, MediaCom and the Richards Group.

The review followed the completion in August of a creative competition by Red Lobster, which was won by WPP Group’s Grey.

A rep did not immediately respond to queries.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in