DETROIT-D'Arcy Masius Benton & Bowles, Troy, Mich., is adding several key players on its General Motors' Cadillac division account, as well as changing the structure of the group, according to Alex Morton, DMB&B executive vice president and Cadillac group account director.
John Johnson, previously account director for both the Catera model and the Cadillac division brand, has been reassigned to Tokyo as senior vice president and account director for GM Asia-Pacific. In the new post, he oversees Cadillac business there. Previously, McCann-Erickson handled all of GM's Asia-Pacific business. That agency will continue to handle work for GM's other divisions in the area.
Johnson's previous duties are now split between two people. Robin Carr assumes the dual role of account director for the Cadillac division brand as well as director of marketing services on Cadillac. Previously, he was account director for the DeVille brand. In his divisional role, Carr will assure overall brand integrity and continuity for the unit, Morton said.
"There's a role for the Cadillac divisional brand; that's become very clear," he said. "And I wanted to make sure I had enough resources against that so that we weren't getting any conflicts among the individual brands and the divisional brand."
Mary Bester replaces Carr on DeVille, moving from the lead account assignment on Pontiac Grand Am.
Michael Oxman joins DMB&B as vice president and brand director on the Catera brand. He had served as a management supervisor at W.B. Doner & Co. in Southfield, Mich., where he worked on Chiquita and Stroh business. Oxman's packaged goods experience provides a valuable perspective for Catera, Morton said.
"We think a positive impact of the brand management system is that you'll see a lot more such movement in brand assignments as we all work to refine our targets and strategies and to keep our brand communications fresh," Morton said.
Michael Panley also takes on a new assignment as account supervisor on the Eldorado brand.