The Dangers of Donald

Macy's popularity plummets for failing to dump the Trump Collection

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Remember that so-called “birther” issue from the presidential campaign? Remember all that press coverage of Donald Trump demanding that Barack Obama turn over his birth certificate—then doubting that the one the president did turn over was authentic? Remember the national sigh of relief when the whole issue finally just went away?

Well, it hasn’t. At least, not for Macy’s.

According to figures just released by YouGov BrandIndex, Macy’s loyalty rating among female consumers tumbled 45 percent—hardly tidings of comfort and joy as the holiday shopping season moves into high gear.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in