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Kraft is set to sign Dancing With The Stars winner Brooke Burke in a campaign that promotes two new sugar-free “superfruit” varieties.
The new initiative, via agencies Draftfcb and Mediavest, is Kraft’s first foray into superfruit gelatin (meaning fruit that is rich in antioxidants). The brand is tapping into the superfruit trend, which has been introduced in categories such as applesauce and yogurt, as a way to combine “some of our most popular gelatin varieties so our consumers can enjoy both an exotic and familiar combination in one sweet snack,” said Kraft rep Joyce Hodel.
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