Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The market is a veritable poster child for media consolidation, as four of the five local news operations are owned and operated by major TV networks: CBS, NBC, Fox and Univision (all four nets have a duopoly in the market). CBS and Univision also own radio stations in the market, and CBS even has a strong outdoor portfolio. Leveraging its cross-media strength, all three CBS divisions last year partnered to launch DFWvehicles.com, an auto search site.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in