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Dairy Queen this week kicked off a social media promotion to celebrate the 25th anniversary of its Blizzard ice cream treat.
The chain is asking consumers to upload a one-minute video of themselves on YouTube, singing “Happy Birthday” to the Blizzard. For those who aren’t vocally inclined, video submissions can also be in the form of a “rap, rhyme [or] dance.” Winners will be announced in late August.
The promo coincides with a mobile sampling tour of the Mini Blizzard, which is half the size of a small, 12-ounce Blizzard.
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