Dairy Queen Invites 7 Shops To Pitch Account

By Ellen Rooney Martin





CHICAGO–Executives at International Diary Queen will hear presentations by the end of April from seven agencies vying for its $25-30 million creative and media account.





Those shops invited to make presentations to IDQ are incumbent Campbell Mithun Esty in Minneapolis; Campbell-Ewald in Warren, Mich.; as well as BBDO, Grey Advertising, The Lord Group, Publicis/Bloom and Saatchi & Saatchi Advertising, all in New York, according to Gary See, vice president of marketing for the Minneapolis-based fast-food and ice cream chain.





‘These agencies have been invited to the next level, which is presentations to our national dealer marketing council, during the last week of April,’ See said.