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DaimlerChrysler is set to debut a new pool of TV spots, key among which are ads for a new minivan lineup and the redesigned Sebring.
TV work was previewed last week in Orlando, Fla., where the automaker’s dealers were gathered for an annual business meeting.
The work was not slowed by the five-month old actor’s strike. Sources said the agencies were forced to find “creative” ways to keep up production.
DaimlerChrysler is putting special weight behind work for its new lineup of minivans.
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