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DETROIT A global TV commercial that focuses on developing technology for safer driving is scheduled to break next week from DaimlerChrysler.
Created by Interpublic Group’s Springer & Jacoby UK in London, the spot debuts on April 22 and is part of a global image campaign the automaker launched in 2001. The new execution continues to employ the tagline, “Answers for questions to come.”
The execution uses a Mercedes-Benz S-Class model to show how “intelligent” safety features can help drivers avoid accidents.
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