DaimlerChrysler Pulls Another Spot

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DETROIT — DaimlerChrysler is pulling another TV spot from the air, this time a Dodge Caravan commercial that state highway officials complained was an encouragement to reckless driving, a company representative said.

The 30-second spot from PentaMark Worldwide, Troy, Mich., shows a Dodge Caravan passing a snowplow, which is clearing a mountain road. The voiceover states: “The view never changes unless you’re the lead dog,” and goes on to say the Caravan’s “available 3.8 liter magnum, V-6 and all-wheel drive, it’s how the lead dog leads.”

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in